TMH to lure national brands onto new local station City TV

Regional sales house TMH has landed the contract to sell the national advertising on City TV, a local terrestrial TV channel that is set to launch next month.

Regional sales house TMH has landed the contract to sell the

national advertising on City TV, a local terrestrial TV channel that is

set to launch next month.



TMH has hired sales director Liam Bantick to run the ten-strong sales

team from this week.



City TV will run on a restricted service licence in the Taunton

area.



It will broadcast local entertainment, community news and business

bulletins.



The channel will broadcast programmes until midnight each day, and then

provide text information - including classified advertising - until the

next morning. City TV expects a potential audience reach of 100,000.



City TV plans to launch a series of local stations within the next two

years in Bath, Bridgewater, Bristol, Cheltenham, Exeter, Gloucester and

across Wiltshire.



Stuart Freeman, managing director of TMH, said the company intends to

target national brands that want to advertise locally. National

retailers, cable companies such as NTL and direct-response advertisers

have expressed interest in the station.



Freeman said: ’We already have experience of the Taunton market, having

sold the national advertising on behalf of the weekly newspaper group,

the Taunton Star.’



He added: ’We are attracting national advertisers into local TV and

response from agencies is strong. The new station is not limited in

terms of profile audience. It will interest a wide-ranging audience

living in the area. Local terrestrial TV will become the biggest thing

since local radio.’



TMH represents local newspapers in Cambridge, Hertfordshire, Essex and

Nottingham. It also sells on behalf of Channel 6 in Edinburgh, Channel 9

in Londonderry, Lanarkshire Television, MATV Leicester, Oxford’s Channel

6 and Channel M in Manchester.



TMH also handles TV12, which services the Isle of Wight, Portsmouth and

Southampton areas.



MATV and Channel 6 Edinburgh are sold jointly with AH Media.



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