TMW launches integrated campaign for Bertolli

TMW has created a direct and digital campaign for Unilever's Bertolli spread, based on the theme 'Passion makes perfect', with the aim of increasing awareness of the product and loyalty among core buyers.

Targeting consumers: the Bertolli Passions blog
Targeting consumers: the Bertolli Passions blog

Bertolli is the UK’s leading olive oil spread and is targeted at health-conscious consumers with a desire to continue eating good food.

A quarter of a million mail packs will be sent out, as will regular emails, which drive consumers to the Bertolli Passions blog

The blog, written by food expert Katie Bishop, contains entries about her Mediterranean food and travel experiences. 

Susanna Clark, account director at TMW, said that the creative approach was light-hearted and in line with the Bertolli brand:  "We are confidant that consumers will engage with the brand through their interaction with the blog and enjoy the taste of the Mediterranean lifestyle.

To continue increased awareness of the blog, a direct mail pack will be sent out to consumers in early July.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).