TMW promotes Pearce and Freeland to joint chief executives

TMW, the digital and direct agency owned by Creston, has promoted its managing director, Chris Pearce, and the chief operating officer, Chris Freeland, to joint chief executives.

TMW: Pearce (left) and Freeland replace Marshall
TMW: Pearce (left) and Freeland replace Marshall

Richard Marshall, the current chief executive and a TMW co-founder, takes the new position of group chief executive, where he will focus on launching the UK-based agency as an international network, initially through partnerships.

The co-founder and creative partner Paul Tullo becomes the group chairman, where he will lead creative.

Pearce joined TMW in 2007 and was named the managing director in 2012. Freeland has worked at TMW for 13 years.

In his new role, Pearce will handle client development and new business, as well as promote the agency. Freeland will continue to oversee TMW’s operational management while taking on talent management and employee engagement, as well as developing new services.

Marshall said: "The changes will enhance our performance and focus on the areas that will help TMW grow, as well as the role we can play in supporting Creston."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published