TMW recruits MPG data strategy head

TMW has appointed MPG Media Contacts head of data strategy Anna Foster to the newly created role of data director.

Anna Foster: TMW's new data director
Anna Foster: TMW's new data director

Foster, who was responsible for launching MPG’s data strategy department and worked with clients including bmi, Nationwide and EDF Energy, has 10 years’ experience at agencies, including roles at Tequila\London and Response One.

At TMW, she will head up the agency's data department, overseeing the data planning and analytics teams on accounts including Unilever, Diageo and Nissan. She will also be involved in driving new business.

Foster will report to chief operating officer Chris Freeland and director of strategy Kate Wheaton.

Freeland said: "After months of searching for the right person, I am delighted to welcome Anna to TMW. Her extensive knowledge and experience of all aspects of data make her the ideal candidate for this new role.

"With social media increasingly affecting the way we use and measure data, Anna joins us at an incredibly exciting time and we are confident that she will make a big impact on our clients’ business."

Foster said: "I am extremely passionate about generating insight from data and using it to deliver successful client campaigns.

"TMW’s constant ability to develop is what attracted me to this role and I am looking forward to working with the team to position data at the heart of everything the agency does and drive greater business intelligence for our clients."

TMW is this month celebrating 25 years of being in business.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More