TMW wins Pimm's digital account

Diageo brand Pimm's has appointed Tullo Marshall Warren (TMW) to handle its digital account after a competitive pitch.

Pimm's: 'the call up' campaign by Mother
Pimm's: 'the call up' campaign by Mother

The agency pitched against undisclosed competitors. The win strengthens TMW’s position on the Diageo roster, as it already handles Guinness.

It is not clear whether the incumbent, Agency Republic, repitched. Agency Republic won the account in 2007 against two undisclosed agencies. It will, however, continue to work on the Diageo roster across brands including Tanqueray, Gordon’s and Jose Cuervo.

In November, Diageo reappointed TMW to its direct marketing roster in order to consolidate the account. The review began in April last year.

TMW’s appointment will not affect Pimm's’ relationship with advertising agency Mother, which was behind the ‘Pimm's O’Clock’ ads featuring Alexander Armstrong as the character ‘Harry’.

However, last year the brand dropped the character after seven years, to refresh its marketing activity.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).