Toblerone appoints Mcgarrybowen to global ad account

Toblerone has appointed Mcgarrybowen London to handle its global advertising business.

Toblerone: my Toblerone by Ogilvy & Mather London
Toblerone: my Toblerone by Ogilvy & Mather London
The agency won the account following a two-way pitch again Wieden & Kennedy Amsterdam. Ogilvy & Mather was the incumbent on the account, but did not repitch.

The chocolate brand, which is now owned by Mondelez, a new snacks business separated from Kraft Foods last month, began approaching agencies directly in September.

Most-recent major TV work for Toblerone, created by Ogilvy & Mather in March 2011, showed a woman devising new and interesting ways to eat a bar by breaking up its triangular segments.

The campaign included a website that asked: "What makes your Toblerone, Toblerone?" People could then upload videos and participate in monthly challenges.

It is the second win for Mcgarrybowen since it changed its name from Dentsu London earlier this year. In July,  the agency picked up the £25 million Honda pan-European account.

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
So what's going on at BBH?
Share

1 So what's going on at BBH?

BBH had already seen so many of its old guard leave, and for the new guard to also follow them out the door suggests something might be going awry.

Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published