Toblerone appoints Mcgarrybowen to global ad account

Toblerone has appointed Mcgarrybowen London to handle its global advertising business.

Toblerone: my Toblerone by Ogilvy & Mather London
Toblerone: my Toblerone by Ogilvy & Mather London
The agency won the account following a two-way pitch again Wieden & Kennedy Amsterdam. Ogilvy & Mather was the incumbent on the account, but did not repitch.

The chocolate brand, which is now owned by Mondelez, a new snacks business separated from Kraft Foods last month, began approaching agencies directly in September.

Most-recent major TV work for Toblerone, created by Ogilvy & Mather in March 2011, showed a woman devising new and interesting ways to eat a bar by breaking up its triangular segments.

The campaign included a website that asked: "What makes your Toblerone, Toblerone?" People could then upload videos and participate in monthly challenges.

It is the second win for Mcgarrybowen since it changed its name from Dentsu London earlier this year. In July,  the agency picked up the £25 million Honda pan-European account.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published