Toblerone changes its iconic shape to cut costs

Twitter users and Toblerone lovers are up in arms after discovering that the chocolate brand has changed its iconic shape, and not for the better.

Toblerone changes its iconic shape to cut costs

Mondelez International have stated on its official Toblerone Facebook page that the decision to change the shape and weight of the chocolate bar came down to rising costs of production.

The 400g bar is being reduced to 360g, while the 170g is going down to 150g. 

The new bar shape and reduced size has caused confusion among many Toblerone lovers

Many fans of the chocolate were left confused at the decision to reduce the size of the bar, instead of raising the price. While others were quick to point out the connection to the Brexit outcome.

Mondelez International is not the only company to recenlty to be in the spotlight regarding the rising costs of Brexit, with Unilever and Tesco both recently in disagreement over the price hikes.

Did you know:

The Toblerone logo has a hidden image of a bear in on the Matterhorn high mountain, symbolizing the town of the chocolate's origin.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.