Today's Cannes takeaways: has the festival really lost its creative heart?

Campaign's daily round-up of the key things to know from the Cannes International Festival of Creativity.

Today's Cannes takeaways: has the festival really lost its creative heart?

Drama surrounded the penultimate day of this year's Cannes Lions as the organisers hit back at criticism that the festival has lost its heart and has become too money-oriented. WPP and Omnicom bosses even held talks yesterday about how a different festival could be set up in its place, Campaign revealed.

We also learned more about Marks & Spencer's top marketer and how he's working with new ad agency Grey London in Gemma Charles' exclusive interview with Patrick Bousquet-Chavanne and Leo Rayman.

And, finally, don't treat creative agencies like a vending machine, warned Burger King's top marketer, because transactional relationships do not usually lead to great work. 

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1 Making media fun again: why we must free our industry from outdated models

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