Today's key takeaways from Cannes: where are all the female directors?

Campaign's round-up of the key takeaways from the Cannes International Festival of Creativity.

Today's key takeaways from Cannes: where are all the female directors?

Today at Cannes Lions, Australian director Gillian Armstrong has taken the creative industries to task, after it was revealed only 9% of ads and 14% of films globally are directed by a woman.

We also learned that even fictional companies are in with a shot of taking home a Cannes Lion this year. Don Draper's idea for Heinz in the hit TV show Mad Men was picked up by David Miami and turned into a real print and outdoor campaign for ketchup. Cannes Lions even had the grace to credit Draper's agency from the show, Sterling Cooper Draper Pryce, as a joint entrant alongside David when shortlisting the work in the Print & Publishing category.

McCann London's joint executive creative director Rob Doubal predicts just three pieces of work will win over 30% of all the Grand Prix and Gold Lions across all the categories.

And, in the first of a series of dispatches from Cannes, Kathryn Webb, creative developer at AKQA, one of the winners of the GoDaddy scholarship for women in technology, explores how the industry can better support women.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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