Tom Hardy, Adrien Brody and Henry Cavill star in JWT AFP for Shell Helix

JWT London has created a three-part advertiser-funded series starring Hollywood stars Tom Hardy, Adrien Brody and Henry Cavill, to promote Shell's Helix Ultra premium oil.

Adrien Brody: Hollywood actor stars in ad-funded series promoting Shell Helix Ultra
Adrien Brody: Hollywood actor stars in ad-funded series promoting Shell Helix Ultra

The ‘Shell Helix Driven to Extremes’ series, which will run on the Discovery Channel, has the stars paired with professional drivers to tackle some of the harshest environments in the world and find out how Shell Helix Ultra performs under extreme conditions.

In the first episode, Hardy, the star of ‘The Dark Knight’, is paired with F1 legend Mika Salo. They travel along the Kolyma Highway in Siberia, where temperatures can drop as low as minus 60 degrees Celsius.


Cavill, who appears as Superman in ‘Man of Steel’, travels to China’s Taklamakan desert, while Brody tackles driving through the Johor jungle in southern Malaysia during monsoon season.

The series will air globally, launching in the UK this Sunday, 17 March. JWT London has also created digital communications, including online advertising, mobile apps and websites and a YouTube channel, ‘Shell Helix – Driven to Extremes’, through JWT Entertainment.

Russell Ramsey was the executive creative director; Jaspar Shelbourne was the creative director; Dean Baker the TV producer; and James Woodruffe and Marcus Leveridge directed the series through JWT Entertainment and North One.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More