Tom, the housecat-cum-secret swinger of the Bacardi Breezer ads, is
returning in a new burst of advertising timed and themed to coincide
with this weekend's Charity Shield curtain-raiser to the new football
In the new film produced by McCann-Erickson - part of a £10
million promotional investment underpinning the brand - the cat is
transformed from an armchair fan to a soccer superstar.
The commercial makes its debut this Sunday (12 August) on network and
satellite TV, the day that Manchester United, the Premier League
champions, play the FA Cup winners, Liverpool, for the Charity
The commercial, which carries the line "Bacardi Breezer. There's Latin
spirit in everyone", intends to extend the drink's appeal beyond its
core 18- to 25-year-old market to anybody with a sense of fun, whatever
The ad - in 20- and ten-second versions - is set in a flat where Tom is
watching a football match on TV while the old lady who owns him
As a goal is scored and the final whistle blows, the cat leaps
jubilantly into the air while kicking the old lady's ball of wool.
The Bacardi-Martini UK marketing manager, Roger Harrison, said: "Tom
symbolises the essence of the brand and the ad expresses its
Ben Langdon, McCann's chief executive, said: "Breezer constantly
reappraises its offering, never losing touch with its audience."
The film was written by Luke White and Mark Hurst and directed by Who?
for Great Guns. Media buying is by Universal McCann.