Tony Wright chosen to run Lowe as Jerry Judge is moved out

Jerry Judge's future within Interpublic is uncertain after a formal announcement that he is to step down as the worldwide chief executive of Lowe to run The Partnership, which is being phased out.

As exclusively predicted in Campaign a month ago, Tony Wright, 43, the British-born senior manager at Ogilvy & Mather New York, is to be the new boss of the Lowe network.

Confirming Wright's appointment this week, Interpublic said Judge would step down from his position but would continue as the chief executive of The Partnership.

However, IPG announced more than a year ago it was killing off The Partnership, a bid to streamline IPG's advertising, marketing services, media and PR interests.

The concept proved deeply unpopular and as a result it is due to be dismantled by the end of the year in favour of Lowe+Draft, an alliance between Lowe and its below-the-line stablemate, Draft.

Industry sources suggested the change of role for Judge could be part of a strategy to let him make a dignified exit from IPG at a later date.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).