Top 10 ads of the week: Aldi takes the top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Jan Anderson in the bath for Aldi
Jan Anderson in the bath for Aldi

Aldi has wrested the top spot from Iceland this week. Its comical ad has all the ingredients for success, chocolate, a relaxing bath and a good old Welsh accent from the likeable Jan Anderson (Human Traffic). Aldi stole the show with almost 20% more recalls than McDonald's which came in second place at 35%. The mockumentary-style ad by McDonalds showcasing its recently announced winning burgers from the my burger contest shows an interview with an unimpressed 'loser' of its contest explaining why he thought he lost. In third place is 3's Apple ad with 33% recall rates showing off a fitness tracking app which works with the iPhone 6 and iPhone 6 Plus. 

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 57%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 36%

Brand: Apple iPhone package range

Agency/TV Buyer: Wieden & Kennedy/Mindshare

Recall: 33%

Brand: Dunelm Mill

Agency/TV Buyer: MWO/ZenithOptimedia

Recall: 32%

Brand: Birds Eye

Agency/TV BuyerHavas Worldwide London/Havas Media

Recall: 32%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 29%

Brand: Currys/PC World

Agency/TV Buyer: AMV BBDO/Walker Media

Recall: 29%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 27%


Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 25%

Brand: Nissan Pulsar 

Agency/TV Buyer: TBWA\London/Manning Gottlieb OMD

Recall: 24%

Brand: Google

Agency/TV Buyer: Adam & Eve/DDB/Manning Gottlieb OMD

Recall: 24%

Adwatch research was conducted from 6 to 9 November 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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