Top 10 ads of the week: Aldi's gin ad tastes success

Counting down the 10 most recalled ads, in association with TNS and Ebiquity.

Top 10 ads of the week: Aldi's gin ad tastes success

The most recalled ad this week is for Aldi, pitting its cheaper own-brand gin in a taste test against Gordon's, while in second place, Moneysupermarket.com's spot sees a man running wild with cats after making a big saving on car insurance. 

In third place is furniture retailer Harveys and in fourth spot a dentist waxes lyrical about the benefits of using Sensodyne toothpaste.

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 42%

Brand: Moneysupermarket.com

Agency/TV Buyer: Mother London/MediaCom

Recall: 41%

Brand: Harveys

Agency/TV Buyer: Über/Walker Media

Recall: 34%

Brand: Sensodyne Complete Protection toothpaste

Agency/TV Buyer: Grey London/MediaCom

Recall: 32%

Brand: 3

Agency/TV Buyer: Wieden & Kennedy/Mindshare

Recall: 31%

Brand:Marmite

Agency/TV Buyer: Adam & Eve/DDB/Mindshare

Recall: 30%

Brand: McDonald's

Agency/TV Buyer:Leo Burnett/OMD

Recall: 27%

Brand: Subway

Agency/TV Buyer: McCann London/MediaCom

Recall: 26%

Brand: Bet365

Agency/TV Buyer: Drummond Central/OMD

Recall: 24%

Brand: Rimmel

Agency/TV Buyer: Laird & Partners/OMD

Recall: 24%

Adwatch research was conducted from 29 August - 2 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More