Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Aldi: most-recalled ad
Aldi: most-recalled ad

Aldi has the most-recalled ad this week as it promotes its cider brand to tie in with the World Cup.

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 46%

Brand: Sky Television

Agency/TV Buyer: Brothers & Sisters/MediaCom

Recall: 46%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 43%

Brand: Toyota Auris

Agency/TV Buyer: Saatchi & Saatchi/Zenith Optimedia

Recall: 42%

Brand: KFC

Agency/TV Buyer: BBH/Walker Media

Recall: 31%

Brand: O2

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 29%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 28%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 27%

Brand: Sainsbury's

Agency/TV Buyer: Abbott Mead Vickers BBDO/MediaCom UK

Recall: 27%

Brand: Nissan Juke

Agency/TV Buyer: TBWA\London/Manning Gottlieb OMD

Recall: 27%

Brand: National Accident Helpline

Agency/TV Buyer: The Gate London/Carat Manchester

Recall: 27%


Adwatch research was conducted from 26 to 30 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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