Top 10 ads of the week: Baby Oleg's farewell gives Comparethemarket top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Comparethemarket.com: goodbye to baby Oleg
Comparethemarket.com: goodbye to baby Oleg

At a whopping 75% recall, the world's most famous meerkat family on TV takes first place for Comparethemarket.com this week, knocking last week's winners (DFS) into 10th position with 34% recall.



Read next

KFC at 50: marketing chief on neuroscience, brand reappraisal and a tough year



Oculus Rift: the brand enthusiasts and refuseniks



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).


RankVideo

1


Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/MEC

Recall: 75%

2


Brand: SCS

Agency/TV Buyer: Martin Tait Redheads/Martin Tait Redheads

Recall: 47%

3


Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 43%

3


Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC Manchester

Recall: 43%

3


Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 43%

6


Brand: Oak Furniture Land

Agency/TV Buyer: Equinox TV/MNC 

Recall: 41%

7


Brand: Dreams

Agency/TV Buyer: Re:production/StarCom Manchester

Recall: 35%

7


Brand: BT, multimedia callplan

Agency/TV Buyer: Abbott Mead Vickers BBDO/Maxus

Recall: 45%

7


Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 35%

10


Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 34%