Top 10 ads of the week: Barclays and Google share the top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Barclays: most-recalled ad alongside Google
Barclays: most-recalled ad alongside Google

Barclays and Google are our tied winners this week as the most-recalled ads by consumers. Barclays seized the top spot with an ad promoting its 'Digital eagles' service, while Google shows how its voice recognition search can help in disasterous cake-making situations.  

Brand: Barclays

Agency/TV Buyer: BBH/Maxus

Recall: 33%

Brand: Google

Agency/TV Buyer: Adam&Eve/DDB/OMD/Essence

Recall: 33%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 31%

Brand: Kinder

Agency/TV Buyer: Krow/MEC

Recall: 28%

Brand: KFC

Agency/TV Buyer: BBH/Walker Media

Recall: 28%

Brand: Nokia Lumia 930 mobile business phone package

Agency/TV Buyer: JWT/Carat

Recall: 27%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK 

Recall: 24%

Brand: Paco Rabanne, Lady Million Eau My Gold!

Agency/TV Buyer: in-house/Havas Media

Recall: 22%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 21%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 21%


Adwatch research was conducted from 7 August - 11 August 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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