Top 10 ads of the week: Confused.com's Brian saves consumers and tops recall list

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Confused.com: Brian the Robot is most-recalled ad
Confused.com: Brian the Robot is most-recalled ad

Confused.com's Brian the Robot featured in this week's most-recalled ad as he took to the motorway to find savings for UK drivers from on high.

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 53%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 39%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 31%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 33%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 31%

Brand: Westland Go-Sure Planting Magic Fertiliser

Agency/TV Buyer: MWO/MEC Manchester

Recall: 31%

Brand: Barclays

Agency/TV Buyer: BBH/Maxus

Recall: 28%

Brand: Hellmann's Mayo

Agency/TV Buyer: Unknown

Recall: 27%

Brand: Holland & Barrett

Agency/TV Buyer: RKCR/Y&R/Carat

Recall: 26%

Brand: Birds Eye

Agency/TV Buyer: Havas Worldwide London/Carat

Recall: 25%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 25%

Brand: Oak Furniture Land

Agency/TV Buyer: Wordley Productions Partners/MNC

Recall: 25%

Brand: Furniture Village

Agency/TV Buyer: Wordley Productions Partners/MNC

Recall: 25%


Adwatch research was conducted from 8 to 12 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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