Top 10 ads of the week: Cute baby meerkat bests bolognese

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Comparethemarket.com: Baby Oleg is most-recalled ad
Comparethemarket.com: Baby Oleg is most-recalled ad

Comparethemarket.com's ad featuring baby Oleg is the most-recalled ad this week, beating competition from Dolmio Bolognese and Herbal Essences into joint second place.

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 68%

Brand: Herbal Essences Morrocan My Shine

Agency/TV Buyer: Grey London/Starcom MediaVest

Recall: 48%

Brand: Dolmio Bolognese

Agency/TV Buyer: Proxmity London/ZenithOptimedia

Recall: 48%

Brand: EDF Energy

Agency/TV Buyer: AMV BBDO/Havas Media

Recall: 41%

Brand: Foxy Bingo

Agency/TV Buyer: Biscuit Agency/Concord

Recall: 38%

Brand: Yoplait Petits Filous

Agency/TV Buyer: Publicis Activ/UM London

Recall: 38%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 32%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 31%

Brand: Weetabix

Agency/TV Buyer: Bartle Bogle Hegarty/Walker Media

Recall: 31%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 28%


Adwatch research was conducted from 15 to 19 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).