Top 10 ads of the week: Cute baby meerkat bests bolognese

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity. Baby Oleg is most-recalled ad Baby Oleg is most-recalled ad's ad featuring baby Oleg is the most-recalled ad this week, beating competition from Dolmio Bolognese and Herbal Essences into joint second place.


Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 68%

Brand: Herbal Essences Morrocan My Shine

Agency/TV Buyer: Grey London/Starcom MediaVest

Recall: 48%

Brand: Dolmio Bolognese

Agency/TV Buyer: Proxmity London/ZenithOptimedia

Recall: 48%

Brand: EDF Energy

Agency/TV Buyer: AMV BBDO/Havas Media

Recall: 41%

Brand: Foxy Bingo

Agency/TV Buyer: Biscuit Agency/Concord

Recall: 38%

Brand: Yoplait Petits Filous

Agency/TV Buyer: Publicis Activ/UM London

Recall: 38%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 32%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 31%

Brand: Weetabix

Agency/TV Buyer: Bartle Bogle Hegarty/Walker Media

Recall: 31%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 28%

Adwatch research was conducted from 15 to 19 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published