Top 10 ads of the week: Iceland tops the charts with Peter Andre's 'unbelievable' act

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Unbelievable Peter Andre shopping at Iceland
Unbelievable Peter Andre shopping at Iceland

Iceland's combination of sausage rolls and Peter Andre has made its ad number one in this week's most recalled ads. His single word ('unbelievable') appearance was enough to give Iceland a gigantic lead at 63%, followed by EDF Energy at 49% and Argos's alien family at 43%. 

Brand: Iceland

Agency/TV Buyer: Karmarama/MediaCom North

Recall: 63%

Brand: EDF Energy 

Agency/TV Buyer: AMV BBDO/Havas Media

Recall: 49%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 43%

Brand: Stoptober

Agency/TV Buyer: Dare/M4C

Recall: 41%

Brand: Aldi

Agency/TV Buyer:  McCann Manchester/UM Manchester

Recall: 35%

Brand: Gaviscon

Agency/TV Buyer: Havas Worldwide London/ZenithOptimedia

Recall: 32%

Brand: Lidl

Agency/TV Buyer: TBWA/London/M2M

Recall: 32%

Brand: Morrisons 

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 29%

Brand: EasyJet

Agency/TV Buyer: VCCP/OMD

Recall: 28%

Brand: Bensons for Beds 

Agency/TV Buyer: in-house/RP2 

Recall: 25%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 25%


Adwatch research was conducted from 2 to 6 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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