Top 10 ads of the week: Idris Elba pushes Sky+ into first place

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Sky+: most-recalled
Sky+: most-recalled

Idris Elba has assisted Sky+in becoming this week's best recalled ad, trailled by Argos.

Oak Furniture Land, John Lewis and Marks & Spencer were also ranked in the listing, all taking joint third position with 37%

Brand: Sky+

Agency/TV Buyer: Brothers & Sisters/MediaCom

Recall: 49%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 44%

Brand: Oak Furniture Land

Agency/TV Buyer: Wordley Productions Partners/MNC

Recall: 37%

Brand: John Lewis

Agency/TV Buyer: Adam&EVE/DDB/Manning Gotlieb OMD

Recall: 37%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 37%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 35%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 33%

Brand: B&Q

Agency/TV Buyer: WCRS/MEC

Recall: 33%

Brand: Innocent

Agency/TV Buyer: 101/Vizeum

Recall: 33%

Brand: Paypal

Agency/TV Buyer: Havas Worldwide/Carat

Recall: 33%


Adwatch research was conducted from 15 to 19 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More