Top 10 ads of the week: Idris Elba pushes Sky+ into first place

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Sky+: most-recalled
Sky+: most-recalled

Idris Elba has assisted Sky+in becoming this week's best recalled ad, trailled by Argos.

Oak Furniture Land, John Lewis and Marks & Spencer were also ranked in the listing, all taking joint third position with 37%

Brand: Sky+

Agency/TV Buyer: Brothers & Sisters/MediaCom

Recall: 49%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 44%

Brand: Oak Furniture Land

Agency/TV Buyer: Wordley Productions Partners/MNC

Recall: 37%

Brand: John Lewis

Agency/TV Buyer: Adam&EVE/DDB/Manning Gotlieb OMD

Recall: 37%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 37%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 35%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 33%

Brand: B&Q

Agency/TV Buyer: WCRS/MEC

Recall: 33%

Brand: Innocent

Agency/TV Buyer: 101/Vizeum

Recall: 33%

Brand: Paypal

Agency/TV Buyer: Havas Worldwide/Carat

Recall: 33%


Adwatch research was conducted from 15 to 19 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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