Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Barbara Windsor: actress stars in ad
Barbara Windsor: actress stars in ad's ad starring Barbara Windsor and BT Broadband Extra's spring deal ad were the most recalled this week, with Argos trailing behind the joint leaders with an ad promoting its current sale.

The latest EE ad starring Kevin Bacon was also in the top 10 most-recalled ads of the week.


Agency/TV Buyer: Beta/Maxus

Recall: 50%

Brand: BT Broadband Extra

Agency/TV Buyer: AMV BBDO/Maxus

Recall: 50%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindhsare

Recall: 48%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 39%

Brand: Currys/PC World

Agency/TV Buyer: M&C Saatchi/Walker Media

Recall: 31%

Brand: EE

Agency/TV Buyer: Saatchi & Saatchi/MEC

Recall: 30%

Brand: Vodafone

Agency/TV Buyer: Grey London/OMD

Recall: 29%

Brand: Cravendale

Agency/TV Buyer: Wieden & Kennedy/Carat

Recall: 24%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 24%

Brand: Sainsbury's

Agency/TV Buyer: AMV BBDO/MediaCom UK

Recall: 24%

Adwatch research was conducted from 17 to 22 April 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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