Top 10 ads of the week: Moneysupermarket.com, Snickers and Jackpot Joy share the limelight

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Jackpot Joy: sharing the top spot with Moneysupermarket.com and Snickers
Jackpot Joy: sharing the top spot with Moneysupermarket.com and Snickers

It must be nearly Halloween as there are some spooky occurrences in this week's most-recalled ad chart, as three ads are sharing the top spot. Jackpot Joy uses the strapline 'grabs some balls', while Snickers'  ad with Mr Bean tells viewers to 'get some nuts'. Moneysupermarket.com's retro ad, featuring Cameo's Word Up thankfully avoids any more puns involving male nether regions.

Brand: Jackpot Joy

Agency/TV Buyer: Beta/Maxus

Recall: 50%

Brand: Snickers 

Agency/TV Buyer: Abbott Mead Vickers/MediaCom

Recall: 50%

Brand: Moneysupermarket.com

Agency/TV Buyer: Mother London/MediaCom

Recall: 50%

Brand: Fox's Biscuitss

Agency/TV Buyer: Mother/The7stars

Recall: 39%

Brand: Sky Television

Agency/TV Buyer: Brothers & Sisters/MediaCom

Recall: 38%

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 38%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 29%

Brand: Natwest 

Agency/TV Buyer: M&C Saatchi/ZenithOptimedia

Recall: 28%

BrandCo-operative Bank

Agency/TV Buyer: Arc/Rocket

Recall: 28%

Brand: Currys/PC World 

Agency/TV Buyer: Abbott Mead Vickers BBDO/Walker Media

Recall: 28%

BrandBeagle Street

Agency/TV Buyer: The Corner/MEC

Recall: 28%


 


Adwatch research was conducted from 23 to 27 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).





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