Top 10 ads of the week: Peter Crouch scores for Virgin Media

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Virgin Media: Peter Crouch stars in ad
Virgin Media: Peter Crouch stars in ad

Footballer Peter Crouch stars in this week's most-recalled ad, for Virgin Media, with Toyota Yaris in second place.

The third most-recalled ad is for high-street catalogue chain Argos, while ads for the NHS' Change 4 Life and Confused.com round out the top five spots.

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 56%

Brand: Toyota Yaris

Agency/TV Buyer: Saatchi & Saatchi/Zenith Optimedia

Recall: 44%

Brand: Argos

Agency/TV Buyer: CHI&Partners/Mindshare

Recall: 41%

Brand: NHS

Agency/TV Buyer: M&C Saatchi/MEC

Recall: 36%

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 33%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 33%

Brand: 3

Agency/TV Buyer: Wieden & Kennedy/Mindshare

Recall: 32%

Brand: Homebase

Agency/TV Buyer: Leo Burnett/Mindshare

Recall: 31%

Test Full Width Player for proposed 3 great ad section

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 29%

Brand: Now TV

Agency/TV Buyer: Brothers & Sisters/MediaCom

Recall: 29%

Test Full Width Player for proposed 3 great ad section

Adwatch research was conducted from 5 - 9 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).