Top 10 ads of the week: Samuel L Jackson boosts Sky ahead of competition

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Barbara Windsor: actress stars in Jackpotjoy.com ad
Barbara Windsor: actress stars in Jackpotjoy.com ad

Sky's ad starring Samuel L. Jackson for its Fibre Broadband service is the most recalled this week, beating competition from rival BT, which was the second most-recalled ad this week.

Brand: Sky Fibre

Agency/TV Buyer: WCRS/MediaCom

Recall: 59%

Brand: BT Infinity Extra

Agency/TV Buyer: AMV BBDO/Maxus

Recall: 47%

Brand: Trivago

Agency/TV Buyer: Unknown

Recall: 39%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 36%

Brand: National Accident Helpline

Agency/TV Buyer: The Gate London/Carat Manchester

Recall: 33%

Brand: B&Q

Agency/TV Buyer: WCRS/MEC

Recall: 31%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 30%

Brand: Jacob’s Crispbread

Agency/TV Buyer: Publicis London/MEC

Recall: 29%

Brand: Gocompare.com

Agency/TV Buyer: Fold7/Carat

Recall: 26%

Brand: Karcher

Agency/TV Buyer: Enter/Maxus

Recall: 26%

Brand: Evergreen

Agency/TV Buyer: Unknown

Recall: 26%


Adwatch research was conducted from 17 to 22 April 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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