Top 10 ads of the week: Sky's Idris Elba ad shares top spot with Admiral

Counting down the ten most-recalled ads, in association with TNS and Ebiquity.

Sky Television: actor Idris Elba stars in broadcaster's ad
Sky Television: actor Idris Elba stars in broadcaster's ad

Sky Television's latest TV ad featuring 'The Wire' star Idris Elba has been forced to share this week's top spot with motor insurance brand Admiral's animated spot.

Other brands to make the top 10 include and Sensodyne, tied in third place, while Marks & Spencer completes the list.

Brand: Sky Television

Agency/TV Buyer: Brothers & Sisters/MediaCom

Recall: 41%

Brand: Admiral

Agency/TV Buyer: The Gate/PHD

Recall: 41%

Brand: KFC

Agency/TV Buyer: BBH/Walker Media

Recall: 40%


Agency/TV Buyer: Fold7/Carat

Recall: 40%

Brand: Sensodyne

Agency/TV Buyer: Grey London/MediaCom

Recall: 35%

Brand: Freeview

Agency/TV Buyer: Leo Burnett/MEC

Recall: 35%

Brand: Haribo Starmix

Agency/TV Buyer: Quiet Storm/Walker Media

Recall: 33%


Agency/TV Buyer: Isobel/Maxus

Recall: 32%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 32%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 29%

Adwatch research was conducted from 13 –17 March 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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