Top 10 ads of the week: Three's summer ad cuts through as summer season starts

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Three: one of the most-recalled ads
Three: one of the most-recalled ads

Mobile provider Three has one of the most-recalled ads this week as summer holiday season kicks off.

The ad is the joint-third most-recalled ad with Morrisons in the week that Virgin Holidays produced a response to the spoof apology.

Brand: Gocompare.com

Recall: 49%

Brand: Aldi

Recall: 43%

Brand: Morrisons

Recall: 38%

Brand: Three

Recall: 38%

Brand: Dettol Surface Cleaner

Recall: 37%

Brand: Asda

Recall: 36%

Brand: Cillit Bang Active Foam

Recall: 33%

Brand: BT Infinity

Agency/TV Buyer: AMV BBDO/Maxus

Recall: 32%

Brand: Toyota Aygo

Recall: 32%

Brand: Sainsbury's

Recall: 29%

Brand: FunkyPigeon.com

Recall: 29%


Adwatch research was conducted from 17 to 21 July 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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