Top 10 ads of the week: Three's summer ad cuts through as summer season starts

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Three: one of the most-recalled ads
Three: one of the most-recalled ads

Mobile provider Three has one of the most-recalled ads this week as summer holiday season kicks off.

The ad is the joint-third most-recalled ad with Morrisons in the week that Virgin Holidays produced a response to the spoof apology.

Brand: Gocompare.com

Recall: 49%

Brand: Aldi

Recall: 43%

Brand: Morrisons

Recall: 38%

Brand: Three

Recall: 38%

Brand: Dettol Surface Cleaner

Recall: 37%

Brand: Asda

Recall: 36%

Brand: Cillit Bang Active Foam

Recall: 33%

Brand: BT Infinity

Agency/TV Buyer: AMV BBDO/Maxus

Recall: 32%

Brand: Toyota Aygo

Recall: 32%

Brand: Sainsbury's

Recall: 29%

Brand: FunkyPigeon.com

Recall: 29%


Adwatch research was conducted from 17 to 21 July 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).