Top 10 ads of the week: Wonga's pensioners grab top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Wonga: pensioners
Wonga: pensioners

Wonga is this week's most recalled ad, with its pensioners promoting the use of its online sliders, while in second place a hungry young man grabs a taste of Mexico with McDonald's. 

Asda is in third place, while in joint fourth position are the latest spots for online retailer Isme and Belvita Breakfast Duo Crunch. 


Agency/TV Buyer: Albion/PHD

Recall: 65%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 43%

Brand: Asda

Agency/TV Buyer: Saatchi & Saatchi/Carat

Recall: 40%

Brand: Isme

Agency/TV Buyer: St Lukes/OMD

Recall: 39%

Brand: Belvita Breakfast Duo Crunch

Agency/TV Buyer: Havas London Worldwide/PHD

Recall: 39%

Brand: Sky TV broadband

Agency/TV Buyer: WCRS/MediaCom

Recall: 37%

Brand: McCain chips

Agency/TV Buyer: Beattie McGuinness Bungay/PHD

Recall: 33%

Brand: KFC

Agency/TV Buyer: BBH/Walker Media

Recall: 32%

Brand: Virgin Holidays

Agency/TV Buyer: M&C Saatchi/Manning Gottlieb OMD

Recall: 32%

Brand: Flora

Agency/TV Buyer: Adam & Eve/DDB/Mindshare

Recall: 31%

Brand: Plusnet

Agency/TV Buyer: Karmarama/Maxus

Recall: 31%

Adwatch research was conducted from 26 - 30 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published