Top 10 most-shared baby ads

Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.

Evian: 'baby & me' by BETC
Evian: 'baby & me' by BETC

Evian's "baby & me" by BETC is the most-shared ad of all time featuring a baby, according to Unruly. It has been shared 3.8 million times.

Five out of the top ten ads were for Evian, taking the second, fourth, sixth and ninth positions. Four of them were created by BETC. 

It was announced this morning that the Duke and Duchess of Cambridge are expecting a second child, two months after their first child – Prince George – turned one. The second baby will be the fourth in line to the throne.

Nissan was the first brand to create a tactical ad around the news, creating a campaign seven minutes after the announcement. 

1. Evian "evian baby&me" by BETC

3,872,027 shares all time 


2. Evian "evian roller babies international version" by BETC Euro RSCG

3,140,039 shares all time


3. Studie43 "2 year old dancing the jive" by in-House

2,499,954 shares all time 


4. Evian "evian baby dance - black eyed peas pump it" by BETC, Paris

882,880 shares all time 


5. Ubisoft "p&g thank you, mom | pick them back up | sochi 2014 olympic winter games" by Cutwater

685,441 shares all time 


6. evian "spider-man - the amazing baby & me 2" by BETC, Paris

404,908 shares all time 


7. Kit Kat "guitar baby!" by JWT Delhi

391,479 shares all time 


8. Google "the sloths are coming" by BBH NY

269,245 shares all time 


9. Evian "kit kat dancing babies New Ad india" by Havas Media

264,629 shares all time


10. Kia "funny video game baby commercial kung fu baby" by David&Goliath

246,665 shares all time 


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