The top 10 opinions and features from the month

Take a look at Campaign's top 10 most read opinions and features from July.

Levis: 'launderette' makes it on to Sir John Hegarty's list
Levis: 'launderette' makes it on to Sir John Hegarty's list

Six ads that made... Bartle Bogle Hegarty

Sir John Hegarty looks back at some of the best ads created during Bartle Bogle Hegarty's 34 years.

Dear ad agency CEO, please help me...

How do agency bosses respond to student pleas for advice and work placements?

Cannes is no longer about creativity

After 15 years of going to Cannes, Matthew Bull, the founder of The Bull White House, explains why it's no longer about creativity.

Real-time advertising: is it all about now?

Laurence Green, a co-founder of 101, explains why he is weary of the "real-time" juggernaut.

Rock 'n' roll brand

Dave Trott relives his art student days in New York.

Can the creative/media schism ever be fixed?

Editor Claire Beale talks about the changing shape of the industry.

Why Facebook's 'emotional' research should be a wake-up call

Chris Jefford, the co-founder and strategy director of Hometown London, explains why the furore around Facebook's "emotional" research should be a wake-up call to agencies.

Half of online advertising will be wasted

Improved technology is needed to help marketers make the best use of their advertising dollars says Damian Blackden, co-founder at Device9.

False economy

Media impact does not equal real-world effectiveness, despite what goes on in Cannes, Craig Mawdsley says.

Feminism is no longer a dirty word

With the growing popularity of the Always' "like a girl" ad by Leo Burnett, Laura Jordan Bambach explores using feminism in advertising.

Topics

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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