Top 10 Premier League ads

With the Premier League about to kick off, we look at some of the league's most popular ads since its inception in 1992.

NBC Sports: 'return of Coach Lasso' stars Jason Sudeikis (right)
NBC Sports: 'return of Coach Lasso' stars Jason Sudeikis (right)

Last year's NBC Sports spot  featuring comedian Jason Sudeikis as coach Ted Lasso by The Brooklyn Brothers reaches the top spot with over 8 million YouTube views since its launch last year, making the number one Premier League ad of all time. 

1. NBC Sports "Premier League Film featuring Jason Sudeikis" by the brooklyn brothers 

8,360,776 YouTube views 


2.nBC Sports "the return of coach lasso" by The Brooklyn Brothers 

3,750,064 YouTube views


3. Barclays "thank you" by Bartle Bogle Hegarty

3,084,785 YouTube views


4.Barclays "Thank You #YouAreFootball" by Bartle Bogle Hegarty

1,461,275 YouTube views


5. Adidas "it's blue, what else matters?" by The Corner

1,297,174 YouTube views


6. Adidas "unlock the game" by BBH Sport and Hill & Knowlton Strategies"

403,797 YouTube views 


7.BT Sport "José Mourinho" by Abbott Mead Vickers BBDO

266,659 YouTube views


8. Sky sports "David Beckham and Sports Buddy" by Brothers and sisters

261,712 YouTube view 


9.Paddy Power "Chairman Kim" by Crispin Porter & Bogusky

226,424 YouTube views


10.Carlsberg "the ride" by Santo

171,702 YouTube views 


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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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