Top 10 social brands: Playboy's Kate Moss cover proves a hit

Social media analyst Starcount looks at the world's most popular brands on social media in November.

Playboy: added 1.6m new Facebook fans
Playboy: added 1.6m new Facebook fans

Facebook has been crowned top social brand for November, adding almost 10m new fans on its own platform, and knocking last month's leader National Geographic into second place.

The biggest entry in the top five comes from Playboy, which celebrated its 60th anniversary with a cover shoot featuring model Kate Moss. Walt Disney continued its strong performance by holding on to third place.