Top 100 agencies

The top 100 agencies ranked by Nielsen

Notes The term "billings" refers to the combined value of UK above-the-line advertising (including online) that is booked, placed and created by agencies on behalf of their clients. It should not be confused with agency income. No part of this report may be reproduced without the express permission of Campaign and Nielsen. Agency-client assignments are compiled from data supplied to Nielsen by agencies and media owners on a regular basis, alongside information published in the marketing press. Billings for Top 100 agencies are based on accounts handled on a creative or full-service basis. Agencies are listed according to their names and structures in 2016.

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1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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