TOP 300 AGENCIES: Business to business agencies

McCann-Erickson Business Communications pulls away at the top of Campaign's full-service B2B agency league.

TOP 20 BUSINESS-TO-BUSINESS AGENCIES - Ranked by Declared Income

Rank Agency Declared Declared Accounts Staff % of

income billings held business

(pounds m) (pounds m) to

business

1 McCann-Erickson Business

Comms* 8.10 30.78 36 44 100

2 Banner Corporation** 5.70 20.30 19 77 100

3 Tidalwave* 3.71 6.38 11 53 95

4 AGA 3.44 22.89 50 30 80

5 Wyatt International* 3.01 20.08 50 38 85

6 Ogilvy Primary Contact** 2.90 19.10 21 45 75

7 Hunter Lodge Design 2.52 2.52 32 28 98

8 Hunterskil Howard* 2.24 3.38 54 56 100

9= Anderson Baillie* 2.00 2.20 20 22 100

9= IAS Marketing and

Communications* 2.00 13.50 28 50 100

11 Torch B2B* 1.95 2.50 6 9 75

12 Marten Gibbon Associates 1.80 11.50 28 20 99

13 HPS Group 1.71 3.48 43 30 75

14 Base One* 1.56 2.78 33 30 90

15 Fox Parrack Hirsch 1.34 9.01 15 26 95

16 Jellybean 1.20 1.40 15 12 90

17= Barrett Howe 1.10 1.70 41 20 100

17= RFA Advertising 1.10 1.70 23 14 100

17= Richardson Carpenter* 1.10 2.00 30 18 99

20 CIB 0.95 1.68 45 18 100

Footnote: Agencies were contacted via the IPA and Association of

Business to Business Agencies (ABBA) at the end of 2003 and asked to

declare income, billings and number of accounts held, staff numbers and

what percentage of their income was business-to-business activity. Only

agencies with 75 per cent or more business-to-business income have been

included in this table.

** Income and billings for Banner Corporation and Ogilvy Primary Contact

are Campaign estimates.

*ABBA members.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).