Top 300 agencies: media clarification

In our Top 300 report two weeks ago, the media agency billings supplied to us by MMS split the two BMP media brands, BMP OMD and BMP Solutions in Media. This resulted in their being placed seventh and 26th respectively.

In our Top 300 report two weeks ago, the media agency billings

supplied to us by MMS split the two BMP media brands, BMP OMD and BMP

Solutions in Media. This resulted in their being placed seventh and 26th

respectively.



The decision to split the billings in this way was in contrast to

previous years, when figures taken from AC Nielsen MEAL combined the

two. It was also inconsistent with the use of combined figures for other

groups, including second-placed Carat and CIA Medianetwork, which was

fifth in the original table.



We are happy to reprint below the top five agencies with the OMD and

Solutions in Media billings pooled under the BMP OMD name. We feel this

represents a fairer and more accurate picture than the one originally

printed in the Top 300 report.



TOP FIVE MEDIA AGENCIES

1 Zenith Media                    563.12

2 Carat Group UK                  494.10

3 MindShare Media UK              347.52

4 BMP OMD                         346.12

5 MediaVest UK                    321.60



Topics

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