TOP 300 AGENCIES: The top 30 agencies

No change at the top, with Abbott Mead Vickers BBDO pulling away slightly from the second-placed McCann-Erickson. TBWA enters the top ten after adding more than £60m in billings during 2003. CHI and Mother more than doubled their billings.

CAMPAIGN'S TOP 30 UK AGENCIES - Ranked by Nielsen Media Research

Billings

Rank Rank Agency Billings Billings Year on

2003 2002 year ending year ending year

Dec 03 Dec 02 % change

(pounds m) (pounds m)

1 1 Abbott Mead Vickers BBDO 349.96 341.17 2.57

2 2 McCann-Erickson Advertising 302.56 298.50 1.35

3 7 J. Walter Thompson 286.18 244.87 16.86

4 6 Publicis 279.77 250.34 11.75

5 4 Ogilvy & Mather 253.24 273.36 -7.36

6 15 Euro RSCG London 237.53 221.11 7.42

7 11 TBWA\London 236.98 172.17 37.64

8 5 M&C Saatchi 232.78 251.45 -7.42

9 3 Lowe 219.45 274.89 -20.17

10 8 Saatchi & Saatchi 212.58 234.30 -9.27

11 18 Leo Burnett 208.47 253.79 -17.85

12 10 Rainey Kelly Campbell

Roalfe/Y&R 186.71 177.46 5.21

13 14 Grey Worldwide London 176.95 151.36 16.90

14 14 DDB London 175.52 170.73 2.80

15 17 Bartle Bogle Hegarty 141.79 133.56 6.16

16 15 WCRS 139.32 155.28 -10.27

17 26 Mother 98.64 37.55 162.63

18 11 Bates UK* 94.78 183.29 -48.28

19 20 DLKW & Partners 88.68 62.74 41.34

20 18 Banks Hoggins O'Shea/FCB 83.22 86.14 -3.39

21 19 HHCL/Red Cell 72.82 75.49 -3.54

22 21 Mortimer Whittaker

O'Sullivan 70.93 57.89 22.52

23 45 Clemmow Hornby Inge 50.04 20.94 138.93

24 24 CheethambellJWT 47.46 39.16 21.21

25 23 St Luke's 43.57 42.97 1.40

26 37 Vallance Carruthers

Coleman Priest 43.07 29.02 48.40

27 40 Miles Calcraft Briginshaw

Duffy 40.68 25.15 61.74

28 38 PWLC 40.61 28.76 41.17

29 22 Wieden & Kennedy 37.17 53.38 -30.36

30 25 Leith Agency 36.66 38.52 -4.83

Rank Rank Agency TOP THREE SPENDING CLIENTS

2003 2002 (in order of spend)

1 1 Abbott Mead Vickers BBDO British Telecom, Sainsbury's

Supermarkets, Homebase

2 2 McCann-Erickson Advertising L'Oreal Golden, Nestle,

Unilever Ice-Cream & Frozen

Foods

3 7 J. Walter Thompson Vodafone, Boots The Chemists,

Lever Faberge Home Care

4 6 Publicis Renault UK, Asda Stores,

L'Oreal Golden

5 4 Ogilvy & Mather Ford Motor Company, Mattel,

Lever Faberge Personal Care

6 15 Euro RSCG London Citroen, Peugeot Motor

Company, Argos

7 11 TBWA\London Hutchison 3G, Nissan Motor,

News International Newspapers

8 5 M&C Saatchi PC World Computer Superstore,

Currys Group, British Airways

9 3 Lowe Tesco, Vauxhall Motors, HSBC

Bank

10 8 Saatchi & Saatchi Procter & Gamble, Toyota, T-

Mobile Network

11 18 Leo Burnett McDonald's, Procter & Gamble,

Fiat Auto

12 10 Rainey Kelly Campbell Marks & Spencer, Lloyds TSB,

Roalfe/Y&R United International Pictures

13 14 Grey Worldwide London Procter & Gamble, Nokia,

Masterfoods

14 14 DDB London Volkswagen, Dell Computer

Corporation, Johnson &

Johnson

15 17 Bartle Bogle Hegarty Barclays Bank, Woolworths,

Audi

16 15 WCRS BMW, Camelot Group, The

Number 118 118

17 26 Mother Orange, Egg, Diageo

18 11 Bates UK* -

19 20 DLKW & Partners Vauxhall Motors, Halifax,

Burger King

20 18 Banks Hoggins O'Shea/FCB SC Johnson Wax, Samsung,

Associated Newspapers

21 19 HHCL/Red Cell British Sky Broadcasting,

Iceland Frozen Foods, Alfa

Romeo

22 21 Mortimer Whittaker Direct Line Insurance,

O'Sullivan America Online, Silentnight

23 45 Clemmow Hornby Inge Expedia Travel, Telegraph

Newspapers, British Gas

24 24 CheethambellJWT Reckitt Benckiser, Caudwell

Communications, Time

Computers

25 23 St Luke's British Telecom, Clarks

International, COI

Communications

26 37 Vallance Carruthers O2, ING Direct, Appletiser

Coleman Priest

27 40 Miles Calcraft Briginshaw COI Communications, P&O

Duffy Princess Cruises, McNeil

28 38 PWLC DFS Furniture, Alliance &

Leicester, Floors 2 Go

29 22 Wieden & Kennedy Honda, Nike, Loot

30 25 Leith Agency Coors Brewers, Standard Life

Assurance, Green Isle Foods

NOTE: Rankings and billings have in some cases been affected by merger

activity. Hence, some 2002 rankings and billings differ from those

listed in last year's Top 300 Agencies report.

acquisition of Cordiant by WPP. Bates work was running at the end of

2003, hence the agency's listing..

Topics

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