Top 300 Agencies: The Top 300 (1-30)

ABOVE-THE-LINE AGENCIES 1-30

Rank Rank Agency Billings Billings Year-

2004 2003 Top five spending yr ending yr ending on-year

clients in 2004 Dec 2004 Dec 2003 % chg

(pounds m) (pounds m)

1 1 Abbott Mead Vickers BBDO 362.7 350.0 3

Sainsbury's, BT, Homebase,

Gillette, Camelot

2 3 JWT 327.9 286.2 13

B&Q, Vodafone, Kellogg,

Lever Faberge Home Care,

Reckitt Benckiser

3 2 McCann Erickson Advertising 304.6 302.6 1

L'Oreal Golden, Nestle,

Capital One, MasterCard,

Microsoft

4 4 Publicis 286.6 279.8 2

Renault UK, Asda Stores,

L'Oreal Golden, Hewlett

Packard, MFI Furniture

5 8 M&C Saatchi 246.3 232.8 5

Currys, PC World, British

Airways, Wanadoo, Scottish

Courage

6 5 Ogilvy & Mather 235.0 253.2 -8

Ford, Mattel, Lever Faberge

Personal Care, IBM,

Kimberly-Clark

7 6 Euro RSCG London 228.6 237.5 -4

Peugeot, Argos, Citroen,

Reckitt Benckiser,

Co-operative Group

8 10 Saatchi & Saatchi 221.3 212.6 4

Procter & Gamble, Toyota,

T-Mobile, Comet, Lexus

9 14 DDB London 208.9 175.5 16

Volkswagen, Dell Computer,

Johnson & Johnson, Kwik-Fit,

Unilever Bestfoods

10 11 Leo Burnett 204.9 208.5 -2

Procter & Gamble, McDonald's,

COI Communications, Fiat

Auto, Kellogg

11 15 Bartle Bogle Hegarty 202.1 141.8 30

Woolworths, Barclays Bank,

KFC, Lever Faberge Personal

Care, Audi UK

12 9 Lowe 198.2 219.5 -11

Tesco, Vauxhall, HSBC,

Johnson & Johnson, Lever

Faberge Home Care

13 13 Grey Worldwide 194.4 177.0 9

Procter & Gamble, AOL,

Masterfoods, GlaxoSmithKline,

Nokia

14 12 Rainey Kelly Campbell

Roalfe/Y&R 179.2 186.7 -4

Marks & Spencer, Land Rover,

News International, Danone,

Lloyds TSB

15 7 TBWA\London 173.1 237.0 -37

Nissan, Beiersdorf, Abbey,

Hutchinson 3G, News

International

16 16 WCRS 146.3 139.3 5

Hutchison 3G, BMW, Debenhams,

Bupa, Caudwell Communications

17 19 Delaney Lund Knox Warren &

Partners 116.7 88.7 24

Vauxhall, COI Communications,

Halifax, WH Smith, Burger King

18 17 Mother 107.8 98.6 8

Orange, Boots, Egg, Coca-Cola,

Guardian & Observer Newspapers

19 21 HHCL/Red Cell 89.5 72.8 19

BSkyB, Iceland Frozen Foods,

Unilever Bestfoods, Alfa

Romeo, Bhs

20 23 Clemmow Hornby Inge 87.7 50.0 43

Expedia Travel, British Gas,

The One Account, Mint

(RBS Advanta), Carphone

Warehouse

21 26 Vallance Carruthers Coleman

Priest 72.7 43.1 41

O2, ING Direct, Hyundai,

Cadbury Trebor Bassett,

Coca-Cola

22 20 FCB London 67.6 83.2 -23

SC Johnson Wax, Associated

Newspapers, Samsung,

Beiersdorf, Weetabix

23 24 Cheethambell JWT 55.9 47.5 15

Reckitt Benckiser, Time

Computers, Alton Towers,

Salton UK, Caudwell

Communications

24 31 BDH\TBWA 54.3 36.3 33

William Morrison Supermarkets,

Wickes Building Supplies,

Focus, Safeway, PZ Cussons

25 27 Miles Calcraft Briginshaw Duffy 53.9 40.7 25

COI Communications, P&O

Princess Cruises, McNeil

Consumer Nutritionals, Tetley,

Travelocity

26 28 PWLC 53.3 40.6 24

DFS Furniture, Alliance &

Leicester, Floors-2-Go,

Fox's Biscuits, BSkyB

27 37 Fallon London 45.3 28.3 37

Sony, BT, Skoda, SCA Hygiene,

United Airlines

28 30 Leith Agency 43.7 36.7 16

Coors Brewers, Standard

Life, Green Isle Foods,

Independent Radio News,

Merloni Domestic

29 25 St Luke's Communications 39.5 43.6 -10

BT, Clarks, COI

Communications, Mothercare,

Marlow Foods

30 39 Burkitt DDB 37.2 27.6 26

John Lewis, Epson, Sandals

Holiday Resorts, Schwarzkopf

& Henkel Cosmetics, Energizer

No part of this report may be reproduced without the express permission

of Campaign and Nielsen Media Research.

Agency client assignments are compiled from data supplied by agencies

and media owners on a regular basis, alongside information published in

the marketing press. Billings for Top 300 agencies are based on accounts

handled on a creative only or full-service basis.

Agencies are listed according to their names and structures for 2004.

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