TOP 300 AGENCIES: The top 50 media specialists

Agency Groups for Top 50 Media Specialists.

TOP 50 MEDIA AGENCY GROUPS RANKED BY NIELSEN MEDIA RESEARCH BILLINGS

Rank Rank Agency Nielsen Media Nielsen Media Change

2002 2001 Research Research (%)

billings billings 2002/2001

(pounds m) (pounds m)

2002 2001

1 3 MediaCom Holdings Ltd 610.84 570.41 7.08

2 2 Zenith Media 603.25 592.65 1.78

3 1 Carat 563.46 607.35 -7.22

4 4 MindShare Media UK Ltd 513.19 484.39 5.94

5 8 OMD UK 401.89 320.85 25.25

6 5 MediaVest UK 378.38 388.42 -2.58

7 10 Starcom Motive

Partnership 372.36 306.60 21.44

8 6 Initiative Media London 365.79 345.26 5.94

9 9 Universal McCann UK

Group Ltd 364.59 309.20 17.91

10 7 PHD Group 311.04 328.57 -5.33

11 11 Manning Gottlieb OMD 272.93 266.99 2.22

12 12 Mediaedge:cia 262.10 249.71 4.96

13 13 BBJ Communications Ltd 186.18 228.85 -18.64

14 14 Optimedia Intl Ltd 159.69 151.71 5.25

15 16 Walker Media Ltd 143.41 149.61 -4.14

16 15 Media Planning Group 128.78 151.01 -14.72

17 17 Brand Connection 86.18 99.40 -13.30

18 18 Feather Brooksbank 76.27 79.13 -3.61

19 19 Brilliant Media 71.27 71.26 0.02

20 22 BJK&E Media Ltd 60.26 56.03 7.54

21 20 Mediahead 52.62 62.52 -15.83

22 21 John Ayling &

Associates Ltd 52.25 58.11 -10.07

23 27 BLM Group Ltd 41.70 30.27 37.74

24 26 All Response Media 39.90 32.01 24.63

25 24 WWAV Rapp Collins Media 34.49 36.66 -5.94

26 23 Media Campaign

Services Ltd 33.57 39.30 -14.59

27 28 Total Media Group 27.61 27.96 -1.23

28 25 AMS Media Group 24.87 33.01 -24.64

29 32 Attinger Jack Advertising 23.98 21.85 9.72

30 34 Bygraves Bushell

Valladares Sheldon 22.44 19.59 14.52

31 29 UK Advertising &

Marketing Services Plc 20.46 24.01 -14.79

32 36 Target NMI 20.01 17.62 13.56

33 31 Media Shop 17.19 22.08 -22.15

34= 40 AW Media Ltd 16.98 15.06 12.77

34= 41 Group Nexus/H UK Ltd 16.98 13.86 22.48

36 38 Mediability 16.43 16.88 -2.66

37 42 Matters Media Ltd 15.94 13.15 21.21

38 35 Robson Brown Ltd 14.95 19.37 -22.81

39 49 Bray Leino Ltd 14.51 10.87 33.50

40 30 Ptarmigan Media Ltd 14.06 22.17 -36.55

41 272 Wallace Barnaby &

Associates Ltd 13.99 0.40 3,332.37

42 37 Lavery Rowe Advertising

Ltd 12.97 17.02 -23.77

43 33 Arm Direct Group Ltd 12.83 19.74 -34.98

44 56 Dewynters Plc 12.47 9.15 36.17

45 39 Pure Media Group Ltd 10.91 16.84 -35.21

46 50 Burkitt DDB 10.22 10.54 -3.01

47 63 Drama 9.66 6.68 44.63

48 48 Prager Proximity 9.54 11.32 -15.71

49 58 Advertising Principles 9.29 8.03 15.72

50 78 Worth Communications Ltd 8.77 5.22 67.78

TOP 50 MEDIA BRANDS RANKED BY NIELSEN MEDIA RESEARCH BILLINGS

Rank Rank Agency Nielsen Media Nielsen Media Change

2002 2001 Research Research (%)

billings billings 2002/2001

(pounds m) (pounds m)

2002 2001

1 1 Carat 563.46 607.35 -7.22

2 3 MediaCom 550.06 521.91 5.39

3 2 Zenith Media 537.72 531.66 1.13

4 4 MindShare 480.77 463.60 3.70

5 9 OMD UK 400.46 260.95 53.46

6 6 Starcom Motive

Partnership 372.36 306.60 21.44

7 5 Initiative Media London 365.79 345.26 5.94

8 10 Universal McCann London 287.31 245.63 16.96

9 8 PHD Ltd 276.08 283.59 -2.64

10 7 MediaVest UK Ltd 272.25 284.14 -4.18

11 12 Mediaedge:cia 200.32 192.53 4.04

12 13 Manning Gottlieb OMD 199.16 183.83 8.33

13 11 BBJ Communications Ltd 186.18 228.85 -18.64

14 14 Optimedia Intl Ltd 159.69 151.71 5.25

15 15 Walker Media Ltd 143.41 149.61 -4.14

16 16 Media Planning Group 118.22 138.11 -14.40

17 17 Brand Connection 80.91 89.08 -9.17

18 18 Feather Brooksbank 76.27 79.13 -3.61

19 19 The Allmond Partnership 73.63 77.74 -5.28

20 20 Brilliant Media 71.27 71.26 0.02

21 21 MediaVest (Manchester) 67.77 69.73 -2.80

22 25 Mediaedge:cia Manchester 61.78 57.17 8.04

23 27 Universal McCann

Manchester 60.78 49.66 22.40

24 26 BJK&E Media Ltd 60.26 56.03 7.54

25 22 Mediahead 52.62 62.52 -15.83

26 24 John Ayling &

Associates Ltd 52.25 58.11 -10.07

27 28 Zed Media Ltd 44.56 48.10 -7.36

28 32 All Response Media 39.90 32.01 24.63

29 34 MediaCom North 36.77 27.27 34.84

30 30 WWAV Rapp Collins Media 34.49 36.66 -5.94

31 33 BLM Media 34.32 27.88 23.08

32 29 Media Campaign Services

Ltd 33.57 39.30 -14.59

33 41 Media Insight Ltd 32.41 20.78 55.94

34 31 PHD Compass Ltd 27.87 32.75 -14.91

35 35 Total Media Ltd 26.92 26.07 3.24

36 36 Media Vision Manchester 25.83 24.95 3.52

37 40 MediaCom Scotland 24.00 21.22 13.07

38 39 Attinger Jack Advertising 23.98 21.85 9.72

39 45 Bygraves Bushell

Valladares Sheldon 22.05 18.69 17.95

40 55 Equinox Communications 20.96 12.88 62.73

41 37 UK Advertising &

Marketing Services Plc 20.46 24.01 -14.79

42 46 Target NMI 20.01 17.62 13.56

43 43 AMS Media Ltd 19.36 19.62 -1.31

44= 49 AW Media Ltd 16.98 15.06 12.77

44= 50 Media By Design Ltd 16.98 13.86 22.48

46 47 Mediability 16.43 16.88 -2.66

47 52 Universal McCann Birmingham 16.04 13.37 19.90

48 53 Matters Media Ltd 15.94 13.15 21.21

49 44 Robson Brown Ltd 14.95 19.37 -22.81

50 64 Bray Leino Ltd 14.51 10.87 33.50

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