Top 50 media agencies 2011

Carat drops from third place to sixth in the only major change to hit the top ten biggest media agencies.

Sky helped MediaCom keep its place at the top of the league
Sky helped MediaCom keep its place at the top of the league
Read Campaign's analysis of the full figures alongside the creative agency league table.
Holding companies share of media
Rank Rank Holding company Billings 2010 Billings 2009 Y/y Key UK media assets Central
2010 2009   (£m) (£m) % change   buying unit
1 1 WPP 2,554.90 2,156.50 18.5 MediaCom, Mindshare, MEC UK, Maxus, Kinetic (50%) Group M
2 3 Publicis Groupe 1,194.30 1,020.50 17 Starcom MediaVest Group, ZenithOptimedia, MediaVest (19.9%), MediaVest Leeds (50%), Media Vision VivaKi Trading
3 2 Omnicom 1,040.90 1,071.20 -2.8 OMD, PHD, PHD North, Rocket, Rapp Media OPera
4 4 Aegis 942.2 962.2 -2.1 Carat, Vizeum, Feather Brooksbank Aegis Media
5 5 Interpublic 334.1 301.6 10.8 Initiative, UM Magna Global
6 6 Havas 333.2 220.7 51 MPG Media Contacts, Arena Media, All Response Media Havas Media

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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