Top 50 media agencies 2012

OgilvyOne Worldwide manages to climb 21 places to secure its place in the top 50, after doubling its billings since 2010.

Kodak is one of OgilvyOne's top spending clients
Kodak is one of OgilvyOne's top spending clients

Read Campaign's analysis of the full figures alongside the creative agency league table.

Holding Companies - ranked by media
Rank Rank Holding company Billings 2011 Billings 2010 Year-on-year Central
2011 2010   (£m) (£m) % change buying unit
1 1 WPP  2,902.70 2,721.20 6.7 Group M
2 2 Publicis Groupe  1,154.00 1,203.60 -4.1 VivaKi Trading
3 3 Omnicom  1,119.50 1,035.60 8.1 OPera
4 4 Aegis  1,100.30 1,141.00 -3.6 Aegis Media
5 5 Interpublic  365.7 340.6 7.4 MagnaGlobal
6 6 Havas  325 314 3.5 Havas Media
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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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