Top 50 media agencies 2012

OgilvyOne Worldwide manages to climb 21 places to secure its place in the top 50, after doubling its billings since 2010.

Kodak is one of OgilvyOne's top spending clients
Kodak is one of OgilvyOne's top spending clients

Read Campaign's analysis of the full figures alongside the creative agency league table.

Holding Companies - ranked by media
Rank Rank Holding company Billings 2011 Billings 2010 Year-on-year Central
2011 2010   (£m) (£m) % change buying unit
1 1 WPP  2,902.70 2,721.20 6.7 Group M
2 2 Publicis Groupe  1,154.00 1,203.60 -4.1 VivaKi Trading
3 3 Omnicom  1,119.50 1,035.60 8.1 OPera
4 4 Aegis  1,100.30 1,141.00 -3.6 Aegis Media
5 5 Interpublic  365.7 340.6 7.4 MagnaGlobal
6 6 Havas  325 314 3.5 Havas Media
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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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