Top 50 media agencies 2012

OgilvyOne Worldwide manages to climb 21 places to secure its place in the top 50, after doubling its billings since 2010.

Kodak is one of OgilvyOne's top spending clients
Kodak is one of OgilvyOne's top spending clients

Read Campaign's analysis of the full figures alongside the creative agency league table.

Holding Companies - ranked by media
Rank Rank Holding company Billings 2011 Billings 2010 Year-on-year Central
2011 2010   (£m) (£m) % change buying unit
1 1 WPP  2,902.70 2,721.20 6.7 Group M
2 2 Publicis Groupe  1,154.00 1,203.60 -4.1 VivaKi Trading
3 3 Omnicom  1,119.50 1,035.60 8.1 OPera
4 4 Aegis  1,100.30 1,141.00 -3.6 Aegis Media
5 5 Interpublic  365.7 340.6 7.4 MagnaGlobal
6 6 Havas  325 314 3.5 Havas Media
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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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