Top ad and media agencies

View league tables and analysis of the top creative and media agencies, as well as global communications groups, ranked by billings.

Back in the heady days of September 2007, Carat was forecasting that global advertising expenditure would increase in 2008 by 6.2 per cent and that growth in the UK market would be 5.9 per cent.

ZenithOptimedia was even more enthusiastic, predicting global growth of 6.7 per cent.

Now, with the benefit of hindsight, we are looking back on a year in which billings actually declined and the entire industry seems to have sunk into mental depression. 

According to the latest figures from The Nielsen Company, the top 100 UK creative agencies suffered an overall fall in billings in 2008 of 7.4 per cent, while the top 50 UK media agencies saw their billings fall by 5 per cent.

And this in a year when things were going well until the third quarter.

ZenithOptimedia's earlier enthusiasm must have been dampened when it discovered it had lost market share in 2008 after suffering a 15 per cent drop in its own media billings.

However, Carat's forecasting credibility was preserved, at least in relation to its own performance, as it boasted a 6.5 per cent increase in 2008 billings.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published