Top agencies focus on career potential of direct marketing

Five prominent below-the-line agencies are collaborating in a bid to raise the profile of direct marketing as a career for young creatives.

Five prominent below-the-line agencies are collaborating in a bid

to raise the profile of direct marketing as a career for young

creatives.



The idea is to give students a broader advertising perspective and

highlight opportunities in all media.



Creative directors at Craik Jones, FCA!, Limbo, OgilvyOne and Stretch

the Horizon launched the scheme on 12 February. A qualifying brief was

given to students and 20 selected candidates will attend creative

workshop sessions at the agencies involved.



The scheme is supported by FCA!’s creative heads, Shaun McIlrath and Ian

Harding, Steve Stretton of Limbo; Graham Mills, Jack Nolan and Rory

Sutherland of OgilvyOne; Chris Arnold of Stretch the Horizon; and Pamela

Craik and Chris Jones of Craik Jones.



For copies of the brief, call 0171-404 4234. The deadline for entries is

24 February.



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