Top brand websites still inaccessible on mobile

LONDON - Ten of the twenty most visited websites still fail to work properly on leading mobile handsets, according to a new report.

According to Bango, between three and five per cent of traffic to websites comes from mobile users, yet websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions of their sites.

The report, which analysed websites on a number of criteria, found that sites which translate well to mobile include eBay, YouTube, Yahoo!, Google, Amazon and Facebook.

Bango senior vice-president of marketing Anil Malhotra said consumers who access sites from mobile phones often have a bad user experience - potentially damaging the reputation of the brand.

"Businesses should be asking now which handsets, countries and languages matter most to their business and developing a mobile strategy to match this," he said.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).