What is the top Christmas ad of 2013?

Christmas advertising landed in a big way this year. The hype surrounding John Lewis' effort was more intense than ever, and many other brands have cottoned onto what a rewarding game it can be to make an event of your festive campaigns.

Some have gone as far as to describe Christmas advertising as the UK’s Super Bowl event.

But what is the top Christmas campaign of 2013 so far? Is it authenticity, sentimentality, or glamour that makes an ad a showstopper? Campaign has created a shortlist of ten ads and invites you, discerning reader, to vote for your favourite below. Results will be published in Campaign on 6 December.

Vote now

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.