What is the top Christmas ad of 2013?

Christmas advertising landed in a big way this year. The hype surrounding John Lewis' effort was more intense than ever, and many other brands have cottoned onto what a rewarding game it can be to make an event of your festive campaigns.

Some have gone as far as to describe Christmas advertising as the UK’s Super Bowl event.

But what is the top Christmas campaign of 2013 so far? Is it authenticity, sentimentality, or glamour that makes an ad a showstopper? Campaign has created a shortlist of ten ads and invites you, discerning reader, to vote for your favourite below. Results will be published in Campaign on 6 December.

Vote now

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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