Top creative duo pairs up at Lowe

Lowe Lintas has added to its senior creative line-up with the

appointments of Tom Hudson and Steve Paskin.

Hudson was most recently a senior creative at Bartle Bogle Hegarty but

left the agency in May amid rumours of a bust-up with the creative

director, John O'Keeffe. He had been at the agency for just nine


He accepted a short-term contract position at Lowe Lintas that started

in May, teaming up with Paskin - another former Leagas Delaney creative

director. Paskin left Leagas Delaney at the beginning of April.

Hudson said: "Lowe has always been a great agency, whose work we have

admired. And the new Lowe Lintas culture has done nothing to diminish

its creative pedigree. It's a great time to join."

Hudson and Paskin previously worked together during two spells at

Leagas, working across a number of accounts, including Adidas, Barclays

and Pepe Jeans.

Between Leagas and Lowe, the pair worked separately - Hudson at BBH and

Paskin at M&C Saatchi, where he co-wrote the Fosters "He who drinks

Australian, thinks Australian" campaign.

Hudson was one of the brains behind Leagas' "big" TV campaign for

Barclays and BBH's "cream of Manchester" advertising campaign for


He went to BBH to take creative charge of its £17.5 million Audi


Hudson helped establish Leagas Delaney's Portland office as part of a

team dedicated to its key Adidas business. He went on to become creative

director of the then BST-BDDP in 1996. After the merger of BDDP and GGT,

he rejoined Leagas.

Chris Thomas, chief executive of Lowe Lintas, commented: "In the few

short weeks they've been on board, Tom and Steve have already proved an

excellent addition to our creative department. We're delighted that

they've chosen to join us full-time."

The pair were originally asked by Lowe to work on a one-off project -

but at the time, Thomas confirmed that the agency was considering hiring

Hudson on a permanent basis.

"He's seeing if he likes us and we're seeing if we like him," he



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).