Top Gear’s Netsite to be blueprint as BBC puts brands online

BBC brands from the spheres of TV, radio and magazines will be making the transition on to the Internet from next week with the official launch of the BBC’s media strategy through BBC Online.

BBC brands from the spheres of TV, radio and magazines will be

making the transition on to the Internet from next week with the

official launch of the BBC’s media strategy through BBC Online.



The plans to launch BBC magazines on the Internet are already advanced.

BBC’s Top Gear - a popular magazine brand as well as a BBC 2 show - has

been running on the Internet since March.



Next week, the BBC will reveal a concerted strategy to develop BBC

programmes and radio brands on the Web.



The aim is to position the BBC as one of the UK’s leading online service

providers and use the BBC brand to help bring the Internet into the

mainstream.



It will also provide revenue for the BBC.



The Internet services will carry advertising and BBC Online has its own

dedicated sales team headed by Simon Sadie, formerly an associate

director of Mediapolis. Ad revenue will help offset costs and reduce the

need to charge premium subscription rates.



The Top Gear site is likely to provide a blueprint for other BBC

magazine sites. It includes motoring news, features, a buying guide and

interactive game.



The initiative is a significant step towards a digital, interactive

future for the BBC and will incorporate the development of a BBC-branded

Internet access service, which will launch later this year.